Smart Spending: Reduce Your Amazon Ad Costs with Credit Card Perks!
For many digitally native brands the cost of digital advertising is one of their highest expenses. We spend a lot of time in our business and in the businesses of our clients implementing strategies to run Amazon advertising as efficiently and profitably as possible.
There is an often overlooked strategy for reducing ad spend. Surprisingly, it's not about tweaking campaign types or bid adjustments—it's about choosing the right payment method for your Amazon ad spend.
Amazon offers the flexibility to use a different payment method for advertising compared to the rest of your account transactions.
This means you can specifically choose a credit card to manage your Amazon advertising expenses. While this might seem inconsequential at first, the benefits are far from negligible.
Most credit cards offer a standard cashback of 1 to 1.5 percent, which might not seem impressive. However, there are credit cards in the market that offer in some cases up to 4 percent cash back on digital advertising up to a certain threshold. For businesses like ours and our clients, who invest heavily in Amazon advertising, this translates to substantial savings to the the bottom line.
Here is a curated list of credit cards that offer high rewards for advertising expenses.
- Rewards: Earn 4X Membership Rewards® points on the 2 categories where your business spends the most each billing cycle from 6 eligible categories, which include U.S. purchases for advertising in select media (online, TV, radio).
- Annual Fee: $295 (increases to $375 if the application is received on or after 2/1/24).
- Welcome Offer: Earn 70,000 Membership Rewards points after spending $10,000 in the first 3 months.
- Eligibility: Good to excellent credit required.
- Additional Info: 4X points on the first $150,000 in combined purchases from these categories each calendar year, then 1X points thereafter.
- Rewards: Earn 3 points per $1 on the first $150,000 spent on travel and select business categories each account anniversary year, including online advertising (search engine and social media).
- Annual Fee: $95.
- Welcome Offer: 100,000 points after spending $8,000 in the first 3 months.
- Eligibility: Good credit required.
- Additional Info: Points are worth 25% more when you redeem for travel through Chase Travel℠.
- Rewards: Earn 2 points per $1 spent on social media and search engine advertising.
- Annual Fee: $199.
- Welcome Offer: 60,000 Bonus Points after spending $5,000 in the first 3 months; an additional 15,000 points after spending $12,000 in the first 6 months.
- Eligibility: Good to excellent credit required.
- Additional Info: Rewards in top three spending categories each quarter through 12/31/24, then top two categories each quarter.
By simply changing your Amazon Advertising payment method to a strategic credit card, you can reduce your Amazon ad spend. In the competitive world of Amazon advertising, every advantage no matter how small counts.